Google misfire? Well, it’s a sad moment when something we rely on so completely leaves us standing on the corner with our hands in our pockets wondering what the heck happened. But then, those of us who know our way around the internet, just kept on trucking thinking ‘it’ll iron itself out’ and didn’t get too excited about it all… But there were others. Usually, our clients, flipping out over their placement on google as they felt somehow betrayed by their relationship.
But the adage, you get what you pay for, continues to shine bright and clear. If google isn’t paid for by you, directly, money from your pocket to theirs, they owe you no explanation, and no refund when the proverbial bottom drops off their page ranks… or yours.
But what should you do when the sleeper cell of independent and organic SEO slaps you on the butt and sends you crying to your room?
You can call your webmaster, who may or may not explain to you that this what happens occasionally and waits patiently for the shift to occur and review the damage. Or your webmaster may take advantage of the situation and sell you a huge list of services, gleefully watching the light dawn in your face as you believe – oh, I can fix this by throwing more money at it.
If you’re a client who listens to a qualified, dedicated, and HONEST webmaster, you’ll get the honest answer “This too shall pass. Settle down and let’s update your blog and links.” And your webmaster will do what needs to be done.